Privacy Policy

PURMOON PRIVACY POLICY

Effective Date: January 2026

At Purmoon, your privacy is important to us.

This Privacy Policy explains how Purmoon collects, uses, stores, and shares your personal information when you visit our website, place an order, contact us, or interact with our services.

Throughout this Privacy Policy, “Purmoon,” “we,” “us,” and “our” refer to the operator of this website and the Purmoon brand.

Purmoon is a moissanite and S925 sterling silver jewelry brand founded by Lily. We are committed to creating real moissanite jewelry with refined S925 sterling silver designs while protecting your personal information and being transparent about how it is used.

By using our website, you agree to the practices described in this Privacy Policy.

1. Personal Information We Collect

When you visit our website, we may automatically collect certain information about your device and browsing activity, including:

IP address
Browser type
Device type
Time zone
Pages viewed
Referring website or source
Cookies and similar tracking technologies
Usage and interaction data

When you place an order, attempt to place an order, create an account, contact us, or subscribe to our emails, we may collect information such as:

Name
Email address
Phone number
Billing address
Shipping address
Order details
Payment information
Customer service messages
Marketing preferences

Payment information is processed securely by third-party payment providers. Purmoon does not store or have access to your full credit card information.

For customized, engraved, or personalized jewelry orders, we may also collect the personalization details you provide, such as initials, names, dates, sizes, or other custom information.

2. How We Use Your Information

We use your personal information to:

Process and fulfill your orders
Ship your jewelry
Send order confirmations, shipping updates, and tracking information
Communicate with you about your purchase
Provide customer support
Process payments and prevent fraud
Handle returns, refunds, or after-sales service
Improve our website, products, and customer experience
Personalize your shopping experience
Send marketing emails or promotional messages, only where permitted or with your consent
Comply with legal, tax, accounting, and regulatory obligations

We use your information only when we have a valid reason to do so, such as fulfilling your order, providing customer service, improving our services, protecting our business, or complying with applicable laws.

3. Sharing Your Personal Information

We may share your personal information with trusted third-party service providers only when necessary to operate our website and provide our services.

These may include:

E-commerce platform providers
Payment processors
Shipping and logistics partners
Email and customer service providers
Fraud prevention and security providers
Analytics providers
Marketing and advertising platforms
Professional service providers, such as accounting, legal, or compliance partners

These service providers are only given access to the information necessary to perform their services.

We do not sell your personal information for money.

4. Payment Security

All payments are processed through secure third-party payment providers available at checkout, such as PayPal, credit card processors, or other payment services.

Purmoon does not store your full credit card number, CVV, or complete payment credentials.

Payment transactions are handled through encrypted and secure payment systems.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve functionality, analyze traffic, remember your preferences, and personalize your experience.

Cookies may help us:

Keep items in your cart
Remember your browsing preferences
Understand how visitors use our website
Improve website performance
Measure advertising effectiveness
Provide more relevant content or offers

You can choose to disable cookies through your browser settings. Please note that some website features may not work properly if cookies are disabled.

6. Analytics and Advertising

We may use analytics and advertising tools to understand website traffic, improve our customer experience, and show relevant advertising.

These tools may include platforms such as:

Google
Meta, including Facebook and Instagram
TikTok
Email marketing platforms
Other analytics or advertising partners

These platforms may use cookies, pixels, or similar technologies to collect information about your interactions with our website.

You may be able to manage advertising preferences directly through those platforms or through your browser and device settings.

7. Marketing Communications

If you subscribe to our emails, join our community, or agree to receive marketing communications, we may send you updates about:

New jewelry launches
Promotions
Live shopping updates
Styling tips
Product care information
Special events or offers

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in the email or contacting us.

Even if you unsubscribe from marketing emails, we may still send you important transactional messages related to your orders, account, shipping, returns, or customer service.

8. International Shipping and Data Processing

Purmoon serves customers in the United States and selected international destinations.

Because our operations, fulfillment, service providers, and logistics partners may be located in different countries or regions, your personal information may be processed, stored, or transferred outside your country of residence.

By using our website or placing an order, you understand that your information may be transferred and processed internationally where necessary to provide our services.

We take reasonable steps to protect your information in accordance with this Privacy Policy.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy.

This may include retaining information for:

Order fulfillment
Customer support
Returns or refunds
Fraud prevention
Legal, tax, accounting, or compliance requirements
Business records

When personal information is no longer needed, we will delete, anonymize, or securely store it in accordance with applicable laws and business requirements.

10. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These rights may include the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your personal information
Opt out of certain marketing communications
Opt out of certain types of targeted advertising, where applicable
Request information about how your data is used or shared

For residents of certain U.S. states, including California, additional privacy rights may apply under applicable state privacy laws.

To exercise your rights, please contact us at:

Email: hello@purmoon.com

We may need to verify your identity before processing certain requests.

11. California and U.S. State Privacy Notice

If you are a resident of California or another U.S. state with applicable privacy laws, you may have additional rights regarding your personal information.

Purmoon does not sell personal information for money.

However, some advertising or analytics activities may be considered “sharing” or “targeted advertising” under certain privacy laws.

You may contact us to request access, correction, deletion, or opt-out options where applicable.

We will respond to valid privacy requests in accordance with applicable law.

12. Children’s Privacy

Our website and products are not intended for individuals under the age of 18.

We do not knowingly collect personal information from children.

If you believe that a child has provided us with personal information, please contact us, and we will take appropriate steps to delete the information.

13. Security

We take reasonable administrative, technical, and physical measures to help protect your personal information.

However, no method of transmission over the internet or electronic storage is completely secure.

While we do our best to protect your information, we cannot guarantee absolute security.

Please protect your account login details and contact us immediately if you believe your account or personal information has been compromised.

14. Third-Party Links

Our website may contain links to third-party websites, apps, platforms, or services.

We are not responsible for the privacy practices, content, or policies of third-party websites.

We encourage you to review the privacy policies of any third-party websites you visit.

15. User Content, Reviews, and Social Media

If you submit product reviews, photos, videos, comments, testimonials, or other content to Purmoon, we may use that content for website, marketing, social media, customer support, or promotional purposes.

Please do not submit personal information in public reviews or comments that you do not want others to see.

If you contact us through social media platforms such as TikTok, Instagram, Facebook, or other channels, your interactions may also be subject to the privacy policies of those platforms.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements, or business operations.

The updated version will be posted on this page with a revised effective date.

Your continued use of our website after any updates means you accept the revised Privacy Policy.

17. Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us: